![]() ![]() SPIVET is one such film that never made it to HK… until now. Unfortunately for them, by the time that happens, many people have already seen these films elsewhere, either legally or illegally. The operators are betting that the media buzz these films generate will translate into larger audiences. That’s why we don’t get the Oscar contenders until the awards season starts. Similarly, if an operator doesn’t think a film will fill enough seats, it doesn’t even come at all. If there aren’t enough bums on seats, it’s finished. Films come and go with ever increasing rapidity. There are so many things conspiring against them - increasingly expensive ticket prices, sky high rents, legal and illegal downloading, larger HDTVs, higher screening fees… To keep attracting audiences, they are forced to upgrade their facilities with newer and more comfortable seating, 4D sound and digital projection but these only result in still higher ticket prices. I’ll never understand how Hong Kong’s cinema operators are able to turn a profit. ![]()
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