![]() ![]() “As the only direct-to-consumer music streaming platform and next generation artist services company, the launch of fan-powered royalties represents a significant move in SoundCloud’s strategic direction to elevate, grow and create new opportunities directly with independent artists.” “Many in the industry have wanted this for years,” Michael Weissman, SoundCloud’s then-CEO, said at the time. SoundCloud initially launched fan-powered royalties in 2021. This collaboration will strengthen Merlin’s community of independent rightsholders and provide them, and their artists, the tools to build closer relationships with fans.” Merlin CEO Jeremy Sirota added that the “partnership provides our members and their artists with new revenue opportunities, as well as empowering fans to directly support their favorite artists from across Merlin’s global membership. I’m thrilled that Merlin’s extraordinary community of independent labels and distributors, and by extension their artists, will now benefit.” ![]() “The FPR model makes streaming royalties more equitable, helps artists benefit directly from their fans, and opens the door for more meaningful fan-to-artist connection. ![]() ![]() “At SoundCloud, we’re committed to being artist-first,” SoundCloud CEO Eliah Seton said in a statement. SoundCloud Will Pay Independent Artists Based on Listeners, Not Streams ![]()
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