![]() ![]() Retailers are producing clothes at enormous volumes in order to drive prices down and profits up, and they’ve turned clothing into a disposable good. Stores ranging from discounters like Target to traditional chains like JCPenney now offer the newest trends at unprecedentedly low prices. ![]() When she found herself lugging home seven pairs of identical canvas flats from Kmart (a steal at $7 per pair, marked down from $15!), she realized that something was deeply wrong.Ĭheap fashion has fundamentally changed the way most Americans dress. She was buying a new item of clothing almost every week (the national average is sixty-four per year) but all she had to show for it was a closet and countless storage bins packed full of low-quality fads she barely wore-including the same sailor-stripe tops and fleece hoodies as a million other shoppers. Maxx, and cheap but trendy retailers like Forever 21, Target, and H&M. She’d grown accustomed to shopping at outlet malls, discount stores like T.J. Until recently, Elizabeth Cline was a typical American consumer. ![]()
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